Think, and protect our sport.
It’s time to take some responsibility.
What we do on our own or as a group represents our sport. All of us on two wheels – enduro, adventure, café racer, big-bore tourer or what-ever – are all seen as one group: motorbike riders.The environment has changed.
With the explosion in popularity of dash cams and mobile phones with cameras, together with the emergence and popularity of social media, things have changed forever. We are all the front line, and the last line, that represents our sport.