From humble beginnings four years ago with 18 riders, the ADAMA 2-Wheel Trial Tour has become a three-day event attended by over 40 farmers, consultants and researchers from around Western Australia with two things in common – a love of agriculture and a love of motorcycles. Bevan Addison tells the story.
Others followed through backroads and more slippery dirt.
When the weather starts to fine up in September and October agricultural enter-prises all over Australia host field days to showcase new products and innovations.
As a market development manager for ADAMA, an agricultural company that develops crop-protection products, and with over 30 years industry experience, I’ve undertaken too many of these to count. A conversation with agricultural consultant and bike enthusiast Graham Laslett flipped the concept. As an excuse to get some riding during work hours I suggested we go for a couple of days riding, talking to farmer clients, and call it ‘market research’. Graham came up with an even better plan – a few guys, a support vehicle and a couple of days touring farms.