
BMW Motorrad Teams: Passion, Speed, and Innovation
- ADV News
- April 1, 2025
BMW Motorrad is a global leader in motorcycle manufacturing, combining high performance with elegant design. A significant part of its success lies in its specialized teams working tirelessly across various fields, from engineering and design to marketing and customer service. Engineers and designers continuously push the boundaries of innovation, integrating advanced technologies like the BMW ShiftCam system to enhance engine efficiency and performance.
Marketing teams focus on connecting with motorcycle enthusiasts through events and exhibitions, such as the company’s participation in Intersec 2024 in Dubai, showcasing models like the F 900 GS-P, R 1250 RT-P, and the electric BMW CE 04-P. Meanwhile, customer service teams ensure an exceptional ownership experience, reinforcing the brand’s reputation for quality and reliability. With over 210,000 units sold in 2024, BMW Motorrad’s dedication to excellence continues to drive its success. Through teamwork and innovation, these teams shape the future of motorcycling.
For more https://www.bmw-motorrad.com/en/experience/stories/ordner-im-aufbau/teams.html