Buell Motorcycles Set to Make a Global Comeback
- ADV News
- October 15, 2024
The iconic American motorcycle brand Buell is gearing up for a significant expansion into global markets as it aims to reclaim its former glory. Originally founded in 1983 by Erik Buell, a former Harley-Davidson engineer, the company became a well-respected name in the motorcycle industry. However, after Harley-Davidson acquired full ownership in 2003 and subsequently discontinued the brand in 2009, Buell faced a tumultuous period.
Now, under new ownership, Buell is ready to chart a new course. Canada is set to be the first market to witness this resurgence, with plans to extend into other countries, including Japan, France, Spain, Italy, and Brazil, in the near future. “We’ve seen a strong demand for Buell’s high-performance motorcycles across the globe,” stated Buell CEO Bill Melvin. “We’re listening, and we’re ready to expand with global distribution.” This strategic move indicates a renewed interest in the brand and its unique offerings.
Buell Motorcycles has already begun producing several models that cater to various riding preferences, including the Hammerhead 1190 sportsbike and the 1190SX streetfighter. The focus remains on delivering high-performance motorcycles that resonate with enthusiasts.
As the brand looks to expand, there are questions about its potential entry into markets like Australia. Bikesales is currently awaiting a response from Buell regarding plans for distribution in that region.
With its commitment to quality and performance, Buell Motorcycles is poised to make a powerful return to the motorcycle scene, tapping into the growing global demand for high-performance bikes. Enthusiasts around the world eagerly anticipate the brand’s resurgence and the new models it has to offer.
For more https://www.bikesales.com.au/editorial/details/buell-motorcycles-ready-to-go-global-146149/