It’s what we do

Adventure Rider Issue #46

• Fit Out
• Checkout
• Held Mojave jacket
• In Suspense with Karen Ramsay
• Finding Traction with Miles Davis
• The Embassy Car with Mike Ferris
• Map Dreamin’ with Andy Strapz
• Dam. Dam. Dam. Dam
• Project Adventurecorn
• West Of The Great Dividing Range
• Wildest Rides
• Alpinestars Tech-Air 5
• The Fly Line
• Glory Days
• New Zealand Adventure Rallye: King Country
• Thrills, Spills And New Skills
• Coolah Weekend
• Sir Pezz
• A DR In BC
• It’s what we do

Every editor wonders whether people are really reading their magazine.

These days success of a magazine is measured in a brutal assessment of profit or loss, and it’s a relatively simple judgement. The costs of producing the title are weighed against the income, and if it’s a profitable proposition, everything’s fine.

Adventure Rider Magazine is about to quietly celebrate its eighth year, so I guess the profit-and-loss figures stack up the right way.