Royal Enfield Surpasses One Million in Sales

Royal Enfield surpassed a historic one million annual sales milestone for the financial year ending March 31, 2025, the highest-ever in its history. The record breaking performance was fuelled by sustained growing demand for its capable and diverse products in both domestic and international markets.

The company posted sales of 1.09 Million units in the past financial year, up 11% from FY 2023–24.

Royal Enfield were also pleased to announce that sales rose 34% in March 2025, while exports at the same time rose to 37%.

Speaking about the performance for the month of March 2025, B Govindarajan, Managing Director, Eicher Motors, and Chief Executive Officer, Royal Enfield said: “This year has been nothing short of extraordinary for Royal Enfield. Crossing the one million annual sales milestone, our highest ever, is a testament to how far we’ve come. From a time when 50,000 motorcycles a year felt like a big win to now setting new global benchmarks in the mid-size segment, our journey has been incredible. The overwhelming response to the Bullet Battalion Black and the new Classic 350, along with our ability to quickly adapt to rider feedback with new variants, made this our best year yet.

“On the global front, we’re expanding like never before. The launch of our Thailand Assembly Plant and entry into Bangladesh mark important steps in strengthening our international presence. Our new launches this year, including four game-changing motorcycles and our first step into electric mobility with the Flying Flea, have pushed the boundaries of what’s possible.

“Adding to this momentum, Royal Enfield was ranked highest in initial quality in the J.D. Power 2025 India Two-Wheeler Initial Quality Study, reaffirming our commitment to world-class craftsmanship. And as we enter our 125th year, this is just the beginning. The road ahead is filled with new opportunities, and we’re more excited than ever to keep shaping the future of motorcycling,” he said.

In the Asia Pacific region, Royal Enfield recorded a 13% year-on-year growth. The brand is now amongst the top mid-size motorcycle brands in key markets such as Thailand, Australia, Japan, Malaysia and New Zealand.

Commenting on this remarkable milestone, Anuj Dua, Asia Pacific Business Head at Royal Enfield said:
“At Royal Enfield making world-class motorcycles, global communities and enthusiastic dealer partners has been the core of our initiatives. We have forged on a growth path with sharp focus on wants and needs of the customers while ensuring that our motorcycles become a true ally for riders. Today, we are super proud to see exponential growth globally and 13% growth in the Asia Pacific region.

“This is a true testament to our consistent efforts and strategic growth plans in key markets. We have always wanted to not just lead but also grow the mid-size motorcycle segment globally. This tremendous feat is a result of these sustained efforts and just the beginning of yet another extraordinary year,” he said.

Royal Enfield also announced plans to set up a new CKD unit in Brazil by January 2025, expanding its presence in the automotive market.

Royal Enfield’s premium line-up now includes newly introduced electric vehicle brand, Flying Flea – the Classic-styled Flying Flea C6 and Scrambler-styled Flying Flea S6, Scram 440, Bear 650, Classic 650, Guerrilla 450 modern roadster, Hunter 350, Meteor 350, Super Meteor 650, Interceptor 650 and Continental GT 650 twins, the Shotgun 650, the new Himalayan adventure tourer, the Scram 411 ADV Crossover, the iconic Bullet 350, Classic 350 and Goan Classic 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (previously Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey; a yearly pilgrimage over some of the toughest terrain and highest mountain passes.