
SuperBike Factory Trains the Next Generation of Motorcycle Technicians
- ADV News
- October 11, 2024
SuperBike Factory, a leading used motorcycle specialist, is taking strides to secure the future of the biking industry with its innovative technical apprenticeship program. Launched in 2022 in collaboration with Nottingham College, this program provides a comprehensive blend of hands-on training and academic instruction, aimed at developing the next generation of fully qualified motorcycle technicians.
The first cohort of eight students is now preparing to take their final assessments before applying for registration with the Institute of the Motor Industry (IMI). With an additional 12 students joining the program later in 2022 and another 10 expected in September 2024, the program is gaining momentum. The initiative reflects the company’s commitment to addressing a critical gap in the industry—a structured career path for aspiring technicians.
SuperBike Factory’s CEO, Edward Armitage, emphasized the importance of technicians to the business: “Technicians are absolutely key to what we do. Without them, we can’t prepare bikes—whether used or new. There was a real need for a training pathway into the industry, and this apprenticeship program provides exactly that.”

The training takes place at SuperBike Factory’s Cheshire facility, where students work on a wide range of motorcycles, from Fireblades to KTM Super Dukes. This hands-on experience is complemented by academic instruction delivered on-site by a tutor from Nottingham College’s Emtec division, ensuring apprentices receive a well-rounded education.
The program also boasts impressive diversity, with 50% of the first batch of students being female. As the program continues to grow, the balance between genders remains strong, reflecting the inclusivity of this opportunity.
With 40,000 square feet of operational space, SuperBike Factory’s Cheshire site serves as an ideal environment for the apprentices to hone their skills. Students are exposed to a vast array of motorcycle models, preparing them for the complex and varied demands of the industry.

Guy Burges, SuperBike Operations Director, spoke about the significance of this initiative: “We could offer the facility and the expertise, and we wanted to create home-grown talent, guiding apprentices from the early stages of their careers into fully-fledged technicians.”
The success of the apprenticeship program not only secures the future for SuperBike Factory but also sets a new standard for the biking industry at large. The Motorcycle Industry Association CEO, Tony Campbell, praised the initiative: “SuperBike Factory’s efforts are making their business more sustainable, while also ensuring the long-term vitality of the industry.”
As SuperBike Factory continues to invest in its people and facilities, it is clear that this apprenticeship program is a win-win for both the company and the biking community, providing a much-needed pathway for aspiring technicians to develop and succeed.
For more https://www.motorcyclenews.com/news/2024/august/superbike-factory-apprenticeship/