Media Release With A Catch

Adventure Rider Issue #10

• Contributors
• Checkout
• Adventure Film Festival
• Video Winner
• Reader’s Pic
• FUSA
• Readers’ Ride: Victorian High Country
• Preparing For Adventure with Robin Box
• Media Release With A Catch
• Can’t Judge A Book By Its Cover with Karen Ramsay
• How To Ride with Miles Davis
• Shop Bike
• Triumph Tiger 800XCx
• Landlocked In Laos
• Cameron Corner
• Coping With A Dunking
• Ol’ Mate
• Timor-Leste
• Neck Braces
• 14 Days In Northern Thailand
• Toby Price
• It’s What We Do

A media release of a new bike calls for a small group of professionals gathering under the watchful eye of the bike’s importers to ensure controlled conditions suited to the bike’s design brief. But then there’s the release of the Triumph Tiger 800XCx. Names have not been changed to protect the guilty.

There’s always an air of festivity about a bike media release.

Generally everyone – the media representatives and the importers – know each other fairly well, and everyone gets along. There’s an implied code of behaviour for the journos, so they’ll present and behave well. The same goes for the bike’s importers. They want the bike to look its best, and they know if they put the media in plush accommodation, feed them big and wash the bikes for them at the end, the bike will probably get a good review.