Building and tuning a bike is an awesomely expensive and time-consuming pursuit.
The idea that a bike will roll off the dealer floor and be ideally suited to an individual is ludicrous.
Manufacturers are very good at making bikes that work for a wide range of riders, but no individual answers that description.
So we find ourselves tuning.
‘Personalisation’ is probably a better word. We want to make our bikes better-suited to our size, ability and riding needs.