It’s What We Do

It’s What We Do

This entry is part 19 of 19 in the series Adventure Rider Issue #28

Building and tuning a bike is an awesomely expensive and time-consuming pursuit.

The idea that a bike will roll off the dealer floor and be ideally suited to an individual is ludicrous.

Manufacturers are very good at making bikes that work for a wide range of riders, but no individual answers that description.

So we find ourselves tuning.

‘Personalisation’ is probably a better word. We want to make our bikes better-suited to our size, ability and riding needs.

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