Industry Players: Andy Strapz

There’d be very few Australian adventure riders, on- or off-road, who weren’t familiar with Andy Strapz gear. Starting with a high-tech strap back last century, Andy, the man who loves the letter ‘Z’, has built an enviable reputation for offering high-quality product that’s been thoroughly tested and proven. A big part of Andy’s well deserved reputation stems from his insistence on personally testing every product he offers in real-life riding situations. If it doesn’t work for Andy, Andy Strapz won’t sell it. AdvRider Mag caught up with Andy himself, wringing out his merino socks, and making every rider’s adventure easier.


Everything Andy sells gets tested by Andy in the real, adventure-riding world.

The Andy Strapz story starts back when Andy was an emergency nurse and needed to strap important stuff to his bike, but found the good ol’ ocky strap was a bit sub-par.

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