It’s what we do

Adventure Rider Issue #9

• Reader’s bike
• Wish you were here
• Luxury Holiday
• Karen Ramsay
• Dual Sports
• Ol mate
• Touratech
• Reader’s Ride
• John Hudson
• Preparing for adventure Pre-trip servicing
• Cuba
• Tankbags
• It’s what we do
• Simpson

It’s not easy to find the right bike.

I’m lucky enough to ride most new bikes every year, and even I can’t say, “Yep. That’s the bike for me.” There’s just way too much variation in both the riding we all like to do, and the bikes themselves.

And that’s something I think is a bit interesting.

There’s a trend among a lot of modern products toward homogenisation – that’s not a great word to use, but I mean it to describe the phenomenon where there’s less and less difference between items as they’re developed, but the marketing will tell us that one or the other is vastly different and superior to the rest. If we’re sensible and unbiased, we can see the products are actually almost the same except for the packaging and advertising.