West Of The Ridge

West Of The Ridge

This entry is part 7 of 19 in the series Adventure Rider Issue #33

Adventure Rider Magazine’s ad manager gets a taste of the glamorous, creative side of the magazine game.

Simon Leplaw, Ducati Australia’s marketing manager, invited the editor on a two-day ride but he had prior commitments.

Hearing of the clash in timetables I hinted a certain staff member – me – was available and a more-than-willing replacement.

All agreed this was great idea.

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